From start-ups to Fortune 500 companies, we work with brands to save their time.

From start-ups to Fortune 500 companies, we work with brands to save their time From start-ups to Fortune 500 companies, we work with brands to save their time
Save time and resources while boosting conversions at the same time

Save time and resources while boosting conversions at the same time

Save time and resources while boosting conversions at the same time

What if we told you there was a way that you could not just drastically reduce the amount of time and energy you spent to nurture leads and guide people through their customer journey, while simultaneously increasing your sales and leads?

You’d probably think we’d had a bit too much funny fungus in our tea.

But the reality is that this is 100% a reality with automated email marketing. When you partner with King Midas for your email automation marketing strategy, your communications with potential customers and existing customers alike will become fully automated, freeing up your time to focus on other aspects of your business.

We will uncover every aspect of your existing email marketing strategy that can be automated and implement the appropriate automation software to minimise resources necessary and maximise conversions. And if you’re yet to have developed an automated email marketing strategy, we’ve got the expertise and in-depth knowledge to create one unique to your business.

Properly nurture leads in your email list for the best chance of conversion

Properly nurture leads in your email list for the best chance of conversion

Properly nurture leads in your email list for the best chance of conversion

Reaching out to prospective customers before they’re actually ready for that step is like the line snapping when you’re reeling in a fish. The bottom line is that even if someone downloads your ebook or even asks you a question on the contact page on your website, that doesn’t automatically mean they’re ready to convert.

By properly nurturing leads in your email database and helping them work through the sales funnel using automation for your email marketing, you’ll see much better conversion rates than ever before.

But if you want to really see some breathtaking results that’ll blow your competitors out of the water, you want an email marketing automation agency with a track record of excellence. And of all the email automation companies out there, there are none that come close to the successes we’ve seen here at King Midas.

Automated email marketing services that work

Automated email marketing services that work

Automated email marketing services that work

Whatever email marketing automation services your brand needs, you can rest assured we offer it at King Midas. Not only that, but with our extensive amount of knowledge and experience in email marketing, you can bet whichever business goals you set out to achieve with our services will be not only met but surpassed.

We can set up automated email triggers for shopping cart abandonment, sales and sign -up confirmation emails, a welcome email for new customers and emails to re engage existing customers. And each of them can drive traffic to your website, send them to your social media page, or click directly through to their abandoned cart so they can finish the transaction.

And that’s just the tip of the iceberg. So what are you waiting for? Have a chat with King Midas today and experience exponential sales growth tomorrow!

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An Overview of Email Automation

Small businesses usually don’t have the budget allocation to hire someone to take care of their email marketing on a full-time or even part-time basis. And with the laundry list of things to do every day when operating your own business, it can be incredibly hard to find enough time to learn about, create and action an email marketing strategy. But just because they can’t bring someone on shouldn’t mean they’re simply unable to conduct any kind of email marketing.

Even large enterprise businesses and global brands who do indeed have a marketing department might still not have any email marketing specialists as part of that department. Or if they do, their email marketing staff may not have the experience or expertise required to create an effective email marketing campaign.

An agency that specialises in marketing automation is able to help small businesses, global brands and everything in between to create an email marketing platform that automates a substantial amount of actions. And a great agency (like us) will be fully comfortable using any email marketing platform under the sun. 

But it doesn’t stop at emails, either!

Marketing automation stretches much further than email marketing, and a top automation agency will also be able to assist with much more. This includes (but is definitely not limited to):

  • Setting up behavioural content messaging which uses and analyses customer data to send out emails, website promotions and other alerts based on the websites they visit and other online activity
  • Customer lifecycle targeting that involves using information about your customer base via your email list and sending out timely, topical communications across various platforms to coincide with their specific customer journey
  • Building out an automation platform that aligns to an individual business’ needs and provides every tool necessary to nurture leads through the marketing funnel – and providing extensive training on how to use it

There is much more to marketing automation than communications via email marketing and SMS, too. For example, making sure your website provides the best user experience is essential to drive conversions too, as there’s a good chance you’ll be directing your potential customers there with links in the marketing messages.

It should always be seen as a holistic approach which touches most (if not all) of your digital presence, from your social media to SEO, website to SEM and beyond.

If you’ve just started your business, when a customer makes a purchase you’ve probably got an email template that thanks them and provides some information about what they bought and the shipping information when it’s sent. Or perhaps you’ve been operating for a while and you’re still doing it this way!

There are a lot of different elements to email campaigns that, if they need to be done manually, can very easily eat up the hours. Which is where marketing automation comes in. Automated emails use AI technology to automatically send out different communications to customers at different times through particular triggers and insights a company would like to have set up. These might include customers on your email list who navigate to a particular page on your website that are interested in a certain product, or simply who are interested in your brand as a whole. 

There are almost endless possibilities when it comes to marketing automation for the process of sending out emails, all of which are sure to bring in more sales for your company. So if you want to put your brand top of mind, increase sales and expand your customer base through email marketing, it’s impossible to look past marketing automation. 

The email marketing experts at King Midas know how to automate all kinds of email campaigns, and will work incredibly hard to make sure you see nothing but the most incredible results.

When many people hear the acronym EDM the first thing that comes to their head is email marketing – or possibly electronic dance music. But EDM is made up of so much more than just email campaigns.

EDM, short for electronic direct mail, is the utilisation of multiple different types of communication across a variety of channels including PPC, remarketing, social media and email marketing. 

And when email marketing automation companies work with a brand to automate their EDM processes, this involves:

  • Auditing the existing methods that each company uses throughout the generation and distribution of triggered and general messaging within the EDM scope
  • Using customer data to create a number of message templates across social media, SMS, PPC, remarketing and email marketing that align with customers wherever they may currently be situated within the marketing funnel
  • Introducing an email marketing platform that allows for a significant amount of EDM actions to be conducted automatically
  • Ensuring the relevant stakeholders at the client’s company are onboarded with any new or updated marketing automation processes and platforms that have been implemented

When a company wants to create and execute email campaigns to communicate specific messages to their audience, there is a lot of groundwork that needs to happen in order to do this effectively. 

And when an email campaign does go live, if there is no marketing automation set up, the time and effort spent to ensure each and every one of your customers are receiving the correct email marketing at the right time is absolutely massive.

So instead of spending all of this unnecessary time and resources (that could be much better utilised elsewhere) on these repetitive tasks, you can use marketing automation and develop a platform that executes these tasks automatically.

This frees up your time to focus on the more integral areas of running your business and/or your marketing efforts. 

Long story short, by setting up automated campaigns – whether email marketing, PPC, social media or something else – you’re increasing your output and optimising your potential for making sales through other ways. 

Marketing automation is made up of several different pillars, with one most definitely being email marketing. 

If your business has ever undertaken any email marketing, you’re sure to be aware of how time consuming the setup process can be – before you’ve even set the campaign live! But due to the epic ROI email campaigns can deliver (provided you execute them correctly), you undertake this intricate process. 

Now, fortunately, there is a solution available that drastically reduces the amount of time a business needs to spend with their email marketing. Whether you want to run a specific campaign, monitor your customers’ movements online to send them relative marketing messaging, remind them about an abandoned shopping cart or something else, it can now all be done through automation.

It’s important, however, to understand that if you’re not well-versed in setting up any kind of marketing automation, it will most likely prove to be too challenging to undertake on your own. And really, who has the time to sit down and go through the ins and outs of marketing automation if you’re a business owner, anyway?

That’s why we’re here. We’ll take your email marketing to the next level and beyond with a marketing automation strategy that’ll knock your socks off. Get in touch with King Midas today to learn exactly what we can do for you.

These days, it’s incredibly difficult for a brand to break through all the advertising noise. However, being able to use marketing automation to set up relevant behavioural and trigger-based email campaigns is an incredibly powerful tool for two distinct reasons.

  1. Your emails will have a much bigger impact on your audience when they’re super relevant to your customers’ current browsing behaviours and highly targeted to particular people at particular points in time/their journey to conversion. This, of course, will lead to increased sales.
  2. As marketing automation means all of those time-consuming email tasks you used to have to do are all done for you, there’s much more time to spend on other areas of your marketing mix, which offers you better opportunities for finding new ways to reach your audience.

Put simply, marketing automation is one of the most powerful paths to website traffic and sales in regards to email campaigns and several other elements of marketing as well.

How Can Email Automation Help My Business?

An email automation flow is a function that provides a brand with the ability to reach their customers with certain tailored communications which are sent out due to a particular piece of data or behaviour. 

The flows themselves are designed and used to minimise the amount of legwork involved in running an email campaign. Essentially, instead of sending and responding to singular emails ad nauseam, flows automate the process and take care of everything for you. 

Flows can be designed to execute and be sent out to certain users on your database due to a certain ‘switch’ being flicked (aka a trigger), which might look like:

  • A birthday, anniversary or other kind of milestone in the near future
  • Viewing a particular page or item on your website
  • Leaving a shopping cart with items in it but not actually completing check out
  • Newsletter subscriptions

Some of these may only constitute the sending of a single communication such as a birthday email with a special offer just for them. Others can look quite a lot more complex, for example car abandonment’s messaging might begin with a gentle reminder, then a week later follow with a discount offer, and then the following week advising them that the discount is about to expire.

Email automation done right is an incredibly effective way for a brand to dramatically boost their sales while also nurturing relationships with existing and potential customers. Done incorrectly, it can be a major waste of time and money.

If you want to make sure your automation is spot on and you see nothing short of exceptional results, speak with the team at King Midas today.

If you’re keen to bring automation into your marketing mix, you’re probably wondering how much it’s going to cost. The answer to that will be dependent on two overarching factors:

  • What the marketing goals you want to achieve are
  • How much work is involved (e.g. setting up a single triggered email marketing workflow vs. 50 of them as well as social media and PPC marketing automation)

There are of course other considerations that will go into the costs involved as well. The great thing about the team at King Midas is that we can work with businesses and budgets of all shapes and sizes, and will ensure the highest possible ROI.

And because we’re all about transparency, you’ll know exactly where every cent you spend with us goes and why.

There’s a huge difference between a good email automation company and a great one. But how do you know which one you should go with when you’re shopping around?

It’s important that they’ve got a track record for producing results for their clients first and foremost. Because at the end of the day, you don’t want to spend money with someone who can’t show you their success stories.

You should also look out for an agency that offers total transparency; many will simply take your money and you’ll hear little to nothing from them and be left in the dark. A great agency will stay in constant communication with you and keep you updated every step of the way about how your project is going.

It’s also important to listen to your gut. If you’re speaking with an agency and you don’t feel they’re for you, it might just be time to search elsewhere. 

At King Midas, we pride ourselves in being a one-stop automation experts shop. Whatever kind of marketing automation you’re after, you can bet our specialists have the expertise to get the job done to the highest standard. 

From email marketing and PPC to social media, mobile, CRM and much more, we’re here to provide first-class assistance that will result in an explosion of sales.
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