From start-ups to Fortune 500 companies, we work with brands to save their time.
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All works are done in-house, nothing outsourced
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Extensive research and in-depth strategy session
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Less time on admin and more time on getting optimisation
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We create a completely tailored corporate solution to address each businesses specific requirements.
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We are dedicated and passionate about what we do
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Unbeatable performance milestones
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100% transparent fees – and the data is fully yours
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Lack of quality control when work is outsourced
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Standard packaged solutions with no flexibility
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Working with standardised tools that offer few enhancements
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Basic implementation and templated reports
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Limited resources with capacity constraints
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Poor account servicing
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Lack of comprehensive performance milestones
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Hidden fees with lack of transparency, and lack of data privacy
Automation in the context of email marketing refers to using technology such as software programs or automated systems to manage certain aspects of the process, such as designing templates for messages and automatically sending them at predetermined intervals according to specific criteria like demographics or product purchases by customers.
By using automation tools like these, businesses can save time and money while ensuring that all emails go out without any manual effort required, making it easier than ever for them to engage with their customer base effectively while keeping costs low.
Here are just a few examples of how you can use and implement email marketing automation services for your business:
Use newsletters to inform your customers about current promotions, new products/services, special announcements, upcoming events and more!
Send customised promotional emails offering discounts or freebies designed specifically for each segmented group of customers based on past purchases or interests expressed in surveys/profiles created by them through social networks or subscription forms on your site.
Use lead nurturing campaigns to encourage leads who haven’t bought yet but have shown interest in your company’s services/products by sending them follow-up emails containing helpful information related to their query and some offers that might be relevant for them at this stage in the sales funnel.
Getting started with email marketing can be done in several steps.
The first thing you need to do is decide on your objective or goal for using email marketing. This will help you determine the type of content you should include in your emails, such as promotions, announcements, surveys etc.
After that, create a contact list that includes names, email addresses and other relevant information about your target audience.
Finally, figure out how often you plan on sending emails and what type of message format works best for different types of content (e.g., text or HTML). Once you’ve sent the email, make sure to analyse metrics like click-through rate and open rate.
When it comes to email marketing campaigns, you can take it on yourself, but why would you?
You’ll get access to the best marketing automation software and advanced campaign management when you bring in a professional like King Midas.
Sure, this option may set you back a few coins, but it’s definitely worth it to avoid repetitive tasks.
Get in with the pros, and within no time, you’ll experience increased engagement from your customer and prospects. That’s what makes the investment worth it – getting results!
Here are a couple of ideas about using an email marketing automation platform to better engage with customers:
Send thank-you notes after purchase along with incentives like additional discounts or exclusive product info/special offers related directly to the customer’s interests (based on data collected from surveys), loyalty rewards programs etc., to help your customers turn them into loyal ones!
You can target inactive subscribers with personalised reactivation messages offering discounts or promotions tailored specifically for them.
This will hopefully inspire them to pick up where they left off in the customer journey and start engaging with your brand again!
Depending on what marketing automation solutions you require and your marketing budget, hiring a marketing automation service provider could cost anywhere from tiny to quite a bit.
To ensure you’re using the best marketing automation platforms for your business, King Midas Agency offers comprehensive marketing automation services that can be tailored to meet your specific requirements. Contact us today for more information about costs and get ready for your marketing efforts to reach the next level.