Drive sales with the marketing automation experts.

Stay ahead of the competition and make your marketing efforts more efficient.

From start-ups to Fortune 500 companies, we work with brands to save their time.

Marketing automation solutions for every step of the customer journey

As you’re no doubt aware, marketing strategies are developed with the sales funnel and customer journey as a focal point. So if you want to leverage marketing automation within your strategy, it’s important to know the automation agency you partner with uses the latest technology that will cater to prospects wherever they are in the sales funnel.

When you collaborate with the marketing automation specialists at King Midas, you can rest assured that our team has both the expertise and technology to effectively execute automation throughout your marketing efforts within every stage of the customer journey. Through this, you’ll save a huge amount of time and resources that were once spent on the seemingly endless repetitive tasks which can then be applied elsewhere.

Technology that will increase your brand awareness exponentially

One of the most integral goals of any marketing plan should be brand awareness, and the first-class marketing automation consulting services offered by King Midas will grow yours exponentially.

Forget having to manually deal with the multitude of touchpoint actions across the customer journey. Our marketing automation software will take care of all those repetitive tasks so you can focus on more important aspects of your marketing efforts to ensure you achieve total campaign success.

Using best marketing automation tools to deliver the best outcomes

Yes, our team of marketing automation specialists are absolutely legendary for their knowledge and experience in helping brands experience success they could’ve never dreamed of before. But like the saying goes, an artist is only as good as their tools.

So you can bet your bottom dollar that we’ve tried and tested any and every single one of the marketing automation tools out there to determine which ones are the most effective. And it’s only the best of the best that actually make the cut and are used at King Midas.

Not only that, but we know just how quickly the technological landscape shifts. Which means we’re constantly keeping our eyes out for the latest and greatest tools to add to our already-epic arsenal.

What does this mean for you when you partner with us? It means a symphony of the best minds in marketing automation in the business who are using the most advanced tools on the market; a lethal combination for every one of your competitors.

It means you’re immediately gaining access to the King of all marketing automation platforms that has the Midas touch for marketing strategies.

We help build relationships

There’s so much more to bringing in more potential customers than a killer website these days. You need to nurture prospects through outstanding customer experience across email campaigns, SEO, web pages, follow ups and more. We’re here to help with lead nurturing and process streamlining.

We boost our clients’ bottom line by optimising their growth potential

Feeling like you’re missing out on huge opportunities for building brand awareness, growing website visitors and boosting sales but can’t quite figure out why?

Supercharge the amount of prospects you’re bringing in by connecting with the marketing automation platform that gets it. We’ll work with you to get a deep understanding of your brand, and will conduct extensive research into elements like your customer journey, audience segments and database to develop automated marketing activities that are sure to impress.

Whatever your goals, from increasing website visitors to specific web pages, creating better customer experiences or getting more leads, we’ve got what it takes to get you there. Using the right content, email marketing, email automation and much more, you’re in great hands at King Midas.

Overview of Marketing Automation

What is marketing automation?

These days, customers are being overwhelmed by the many different marketing messages from companies of every industry under the sun. So much so, in fact, that it’s becoming more and more difficult for businesses to create strategies like email marketing campaigns that cut through. And because of this, marketing teams are under more pressure to innovate than ever before.

That’s where marketing automation services come in. As the name sort of gives away, marketing automation is where automated actions are implemented whenever possible throughout the marketing funnel in order to nurture customers throughout the process with minimal time and maximum efficiency.

Just think about all of those annoying day-to-day actions that need to be taken care of and just how much time and resources it would free up if you implemented the right marketing automation solution. It is perhaps the most powerful way to streamline your lead nurturing from the very beginning of the process, drastically improving campaign performance and lead scoring, and delivering a substantial amount of new business straight to you.

If you don’t have the appropriate experience, it’s important that you connect with a marketing automation agency that does. Because like all other marketing activities you manage, going in blind will always end up costing you.

You need a digital marketing automation agency in Australia that has a proven record of delivering outstanding results for their clients. A marketing automation agency Melbourne, Sydney, Brisbane and every other city and town in Australia knows and trusts.

A marketing automation agency like King Midas.

What is a marketing automation specialist?

While there are a few different marketing automation consultant businesses out there, you’ll quickly realise that the more of them you speak with, the less they are actually focused specifically and solely on marketing automation. Chances are that they’re also offering a long list of other marketing services as well. So why would you trust them with your marketing automation services?

Marketing automation specialists (like all of the absolute legends working here at King Midas) are all about providing marketing automation services – full stop. They live and breathe automation, and are fully focused on finding every possible way to streamline the way an organisation approaches their marketing strategy.

This might be through a company’s existing software or by implementing a new platform and providing extensive training in its use. It may include developing new email templates that are sent to people who have made past purchases. It could involve a full overhaul of an email marketing strategy or total redesign of web pages on a website.

A true specialist in marketing automation will be able to work with a business, whatever their budget, and create an approach that maximises ROI and delivers the right content to the most appropriate prospects and the perfect time.

What is a marketing automation role?

Within a marketing team, someone who works in a marketing automation role will be responsible for a variety of different responsibilities. These can include (but are definitely not limited to):

Developing email automation processes and full email campaigns
Undertaking a variety of platform testing such as A/B testing to enhance the customer experience and improve conversion rates and sales
Creating, designing and scheduling social media posts
Using software analytics to identify any opportunities and weaknesses across various channels
Creating reports to clearly show clients how each platform is performing
Coming up with new ways to interpret user data for lead scoring purposes
Brainstorming fresh new ideas for email marketing campaigns

Is marketing automation a good job?

Like any other job, each individual will have their own opinion as to whether marketing automation makes for a good career or not.

However, if you’re thinking about getting into it you’ll be pleased to hear that it’s an area of marketing that’s seeing a consistent rise, and with the continuously moving landscape there are always opportunities in the marketing automation field.

Some of the more essential skills required to work in marketing automation are:

Strong communication
The ability to keep up with technology
Able to comprehend and translate analytics and data
Firm understanding of marketing automation processes
Creative writing and content creation
Collaboration and project management
Workflow development

What is an automation agency?

Not every company has its own marketing team. Or if they do, they might not have the capacity to employ a specialist in marketing automation. That’s where an automation agency comes in.

Using the latest top of the line marketing automation software, a great agency will also have a huge amount of experience under their belt. From email marketing to lead scoring, SEO, redesigning websites and much more, any and every service you require relating to marketing automation can be catered for.

When your company is after the absolute best marketing automation Melbourne and the rest of Australia has ever seen, you’re in the most capable hands at King Midas. We’ve worked with businesses of all shapes and sizes to bring in a massive amount of new potential customers through highly successful SEO, social and email marketing automation. And you can feel completely confident that, just like every other client of ours, your fully unique strategy will drive a massive amount more traffic to your website and skyrocket your leads.

What is a marketing automation company?

When a customer is going through the marketing funnel of a business, they need to be guided through carefully if that business wants to actually turn their leads into sales. But as you can imagine, in order to successfully turn those leads into sales there are a lot of touch points and different types of messaging to do it. That means a drain in resources and, of course, the limited time we all have to get everything ticked off our to-do lists.

What a marketing automation company does is to get an in-depth understanding of how a business operates and what their campaigns look like. Once this has been established, they come up with a strategy to effectively minimise the time and resources otherwise wasted by automating any process that can be automated.

The customer still receives the appropriate message at the appropriate time and place, but it’s all done through a particular software platform that’s been set up for your business. Therefore, you’ll see increased sales and even repeat customers than ever before, by actually doing less work on your marketing campaigns!

Why does my business need marketing automation services?

No matter what size your business is, from a local butcher business to national or even multinational company, marketing automation is instrumental in how much success you actually see.

It might be something as straightforward as automating your email marketing campaigns and setting up triggers for your database of customers like post sales, birthdays and the like. Or perhaps your website needs to be reviewed and SEO requires some tweaking to better represent your website on Google’s results pages.

The bottom line is that every business out there will drastically benefit from marketing automation, no matter what your budget. Our process at King Midas is such that we’ll manage every aspect of the strategy and execution of campaigns so you can focus on the more important elements of running your business. We’ll create a truly unique automation solution for you that both substantially reduces the time you need to spend on areas like email marketing and massively increases your total leads and sales.

How much does marketing automation cost?

The cost of your marketing automation strategy will depend on a number of factors. For example, if you want your campaigns to run across a number of different channels and platforms, it’ll be more than just one or two. You might simply be looking for us to create a strategy that focuses on leads from your socials. Or perhaps you want a full website rewrite and redesign to improve your customer experience.

The process we go through to create the right campaigns to meet your budget and customer segments is such that we can mould something suitable for you and your customers no matter how much you have to spend.

To make a long story short, whether it’s a full website audit and overhaul, a basic sales/leads/custom acquisition strategy or a series of campaigns across every possible channel and hitting all of the customers in your database, King Midas will get the job done to the very highest level.

How does marketing automation create more sales?

In any industry, whenever there’s a human touch involved there exists the potential for errors being made – and it’s no different when it comes to marketing. Key communications on a particular platform can be missed, and when this happens it leads to missed sales opportunities.

But when software is used to automate these communications, you’ll be completely confident that every one of the leads you’ve been nurturing is continuing their customer journey through the sales funnel due to your consistency in marketing messaging.

What software is the best for marketing automation to generate leads?

Because every business operates in its own unique way, the most appropriate software to generate leads for your business is going to look quite different to anyone else’s.

If you’re interested in maximising your leads through marketing automation, reach out to King Midas today – we’ve got the expertise to absolutely smash your leads goals and grow your business.